GCWUF

Department of Media and Communication Studies

Introduction

In today's rapidly evolving world, the scope of mass media and journalism is influenced by various factors, such as technological advancements, changes in lifestyle, and shifting preferences. The world is increasingly driven by technology, and these changes significantly impact the media landscape. With the growing popularity of mass communication mediums, the demand for professionals in the field of journalism and mass communication continues to rise. A bachelor's degree in mass communication opens doors to a wide range of career opportunities, including content writing and generation, public relations, journalism, TV correspondence, fashion photography, advertising, the film industry, event management, legal affairs, online media, and digital marketing. To meet the rising demand for skilled professionals in this field, Govt. College Women University, Faisalabad, has initiated the BS Mass Communication program, taking significant steps to nurture talent in this growing industry.

Vision

In the current era of science and information technology, communication and media studies have become indispensable. A nation's ability to safeguard its interests largely depends on effective communication strategies. The advancement of information technology has transformed the world into a global village, making it essential to prioritize mass media education. While mass communication is still emerging as a discipline, its relevance is undeniable in today's interconnected world. Media plays a critical role in shaping ideologies both within nations and globally. The process of media content creation is influenced by various factors, and understanding the pressure that impacts media production is vital. Students in Mass Communication must grasp the complexities involved in communication strategies, public relations, advertising campaigns, media policy, image building, and public opinion formation. With these goals in mind, Govt. College Women University, Faisalabad, aims to establish the Department of Media and Communication Studies. The objective is to equip students with the skills and knowledge required to tackle challenges on both national and international fronts.

Mission

The mission of the Department of Media and Communication Studies is to foster a healthy, positive approach to the communication of information, knowledge, and opinions. We aim to engage with and contribute to community development, providing students with opportunities for service-oriented leadership. The department also strives to instill the values of responsible citizenship and the development of democratic institutions and practices, ensuring that students are prepared to take on leadership roles in the media industry and beyond.

Faculty

DR.SADAF NAQVI
Assistant Professor
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    5662-BS Media and Communication Studies

    • Program Duration:
    • Eligibility Criteria:
      • F.Sc. Premedical
      • F.Sc. Pre-Engineering
      • A-LEVEL
      • ICS
      • I.COM
      • F.A

    5663-BS Information Management

    • Program Duration: 04 years
    • Eligibility Criteria:
      • F.Sc. Premedical
      • F.Sc. Pre-Engineering
      • A-LEVEL
      • ICS
      • I.COM
      • F.A

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Title Fee Structure
Associate Degree (2-Year), B.Ed. (1.5-Year), B.Ed. (2.5-Year) – Morning 2026 View
Associate Degree (2-Year), B.Ed. (1.5-Year), B.Ed. (2.5-Year) – Evening 2026 View
BS - Morning 2026 View
BS - Evening 2026 View
MS/M.Phil. - 2026 View
Ph.D. – 2026 View

Publications

1. Books

2. Research Paper

3. Chapter Contributed

4. Seminar Information

5. Conference Proceeding

Research

News & Updates


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Notice Board

Staff

DR.SADAF NAQVI
Incharge Women Development Centre
Incharge
Assistant Professor
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Staff

DR.SADAF NAQVI
Incharge Women Development Centre
Incharge
Assistant Professor
View Profile

Downloads

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CMS Modules

Develop and maintain a highly effective, reliable, secure, and innovative Campus Management System (CMS) to support instructional, administrative, and research functions of the university. Under the CMS, the following modules are developed and implemented:

Online Admission System

This application is used for online admission both for undergraduate and graduate programs. Candidates can apply online and after merit lists are made, they visit the University for Fee Submission. All admission-related information is available on the university website.

Student Registration System

This application is used for student registration. After obtaining admission, all students are registered and student cards are issued through this application.

Student Record Management System

This computerized system is used for keeping all records about the students. Student basic data, previous academic records, present academic records, and other student-related records are managed under this application.

Fee Management System

This system is used for managing all semester-wise fee collections from the students. Computerized fee vouchers are issued to the students. The fee office collects fee collection data from the banks and compiles it for further processing.

Student Enrollment System

After fee submission, students enroll in their courses against a particular semester. This system keeps all records related to semester-wise enrollment.

Online Student Attendance System

After enrollment, a central computer-based timetable is prepared. Teachers are allocated different courses. Classes, courses, and teacher combinations are managed under this application. This application is used for online student attendance.

Online Award Lists Entry System

On the basis of enrollment and class formation by using this system, teachers can enter the award lists online. As soon as a teacher enters the award list, this result is displayed online under the student portal.

Examination Management System

Serves the controller of examinations office. All semester-wise results are prepared and notified. Different reports for all levels of management and students are prepared through this computer-based system. Declared ITS BS batch result within a short time.

Teacher & Course Evaluation

This application is developed for QEC, GCWUF. Students are provided with the opportunity of evaluating their courses and teachers online. Different reports are prepared for comprehensive analysis purposes.

Faculty Portal

The faculty portal provides authorized dynamic options to add new employees, edit employee profiles, view current staff rosters, and manage employee records with extensive details.

Departmental Webpage

Developed for each department to easily upload distinct material like introductions, vision, and mission statement details, academic program summaries, achievements, galleries, and daily dynamic activities updates.

Departmental Portal

Enables focal persons to manage course enrollments dynamically by section or teacher, authorize leaves, design schedules, assign dynamic slots to alternative departments, check scheme of study, and check employee payroll files.

Teacher Portal

The dedicated teacher portal contains real-time student attendance management features, direct online lecture sharing, and dynamic online assignment configuration panels.

Library Portal

Provides robust automated tools specifically allocated for generating faculty fee vouchers alongside maintaining systemic records of entire faculty collections.

Bank Portal

Equipped with full access points to monitor student voucher transaction logs, comprehensive automated tracking rows for fee records, and scroll data entry options.

Student Portal

Students securely log in using registration numbers and CNIC details to view customized fee structures, manage module selections, review attendance summaries, and verify results sheets or evaluation parameters.

Performa Portal

A dedicated structural portal crafted cleanly for HEC compliance processes, facilitating instant uploads for statutory Performa-2 and Performa-5 validation sets.

Intersection Facilities

Handles structured setup for standard intermediate level entries:

  • Online Admission Handling
  • Online Processing Fees Engine
  • Online Admission Fee Records
Inter Panel (Admin)

Administrative console for standard intermediate programs:

  • Timetable Management
  • Section Management
File Tracking System

Facilitates seamless document transfers between university departments:

  • File Tracking / Dispatch IDs
  • File Sending & Receiving Actions
  • File Record Search Logs
Biometric Attendance

Accountability framework using facial recognition modules:

  • Face Detection Logging
  • Reports by User / Department
  • Access Authorization Rules
Employee Profile

Enables staff members to record dynamic credentials, academic history timeline portfolios, core research competencies, running industry projects, and scientific publication lists safely.

ITS Facilities

The services of ITS

Deliver information technology products and services that meet the needs of the University and achieve the highest level of satisfaction of the students, faculty and other university staff satisfaction. Support the use and development of information technology to enable academic innovation in teaching, learning, research, and administrative activities of the university.

  • 1. Maintenance and up gradation of existing LAn/WAn facility at GCWUF to provide better teaching and research environment by providing fast access of information.
  • 2. Facilitate with high speed internet under Hec PeRn-2 connection.
  • 3. Hardware Repair and Maintenance
  • 4. Software and Hardware installation
  • 5. Web designing and development
  • 6. Biometric Attendance System with THAM scan and face recognition
  • 7. student cards for students and employee card faculty and staff of the university
  • 8. Management of national and international meetings, facilitated through state of the art video conference room
  • 9. Backup and recovery of students & staff data at server
  • 10. Providing technical maintenance and troubleshooting support in terms of software and hardware Services to all the departments and sections of the university
  • 11. Responsible for the purchase, inspection and installation of it equipment in the university
  • 12. Maintenance/troubleshooting of telephone exchange
  • 13. Video conferencing solutions available to faculty and students.
  • 14. Support female e-Rozgaar centre under Punjab information technology board, provides the foundation for Punjab’s innovation economy.
  • 15. A sufficiently equipped female e-Rozgaar center was inaugurated at GCWUF on 26th May, 2017 by DR. Omer Saif chief Minister’s advisor and chairman PITB.
  • 16. Digital Library